WHAT WE DO
Geo Energy Marketing is committed to professionalizing and promoting the geothermal industry by enhancing the position and voice of all its contributing companies. We are passionate about work that combines clever strategy and professional creative to reach our clients’ business objectives.
As branding experts, we uniquely articulate who our clients are and what they do in a way that makes them stand out to their customers. Regardless of the form or the medium, we deliver compelling messages that spur customers’ interest and drive them to action.
Ultimately, we work together to reposition and define your brand, empower your sales team and establish your company as a market leader.
Patrick Hanson founded Geo Energy Marketing Services in 2015, after 12 years working in and leading marketing teams for geothermal service companies. After first-hand experience, he recognized a glaring need for marketing and brand management services in the geothermal industry.
Far too many small and mid-size companies severely lacked any kind of brand presence, identity or plan. Patrick saw an opportunity to bridge the gap and help professionalize and promote these geothermal service companies.
Since then, Geo Energy Marketing has helped a dozen companies with brand development, logo, collateral or website design, social media management, strategic business planning, and business development.
FREQUENTLY ASKED QUESTIONS
While we are deeply rooted in the geothermal industry, Geo Energy Marketing (GEM) has relevant and transferable experience across all renewable energy-related companies and small businesses. We’ve even worked with fitness companies, public speakers, universities and medical facilities.
We can operate as a remote extension of your team, strategic partners, or on a project-by-project basis to provide you with the expert support that you need the most.
If you operate a small to mid-size company and don’t have an in-house marketing manager or department, GEM is the ideal partner for you. We can customize our involvement based on your needs, establish measurable goals and benchmarks, and provide project-based or monthly metric-driven reports to justify the value of your investment in outsourcing your marketing needs.
The purpose of a brand audit is to understand how your business is performing from the perspective of your customer. It helps you determine the positioning of your business and to implement appropriate strategies. A Brand Audit enables you to discover the strengths and weaknesses of your business. A Brand Audit will include a Social Media and Website Audit as referenced a la carte below. Contact us today to get a quote for your Brand Audit.
A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help you stay on top of their online presence.
Contact us to learn how we can provide a comprehensive overview and audit of your existing social media presence.
Social Media Management is a package GEM offers you to outsource the creation of and daily or weekly management on each of your relevant social media platforms for your business. GEM would work with your subject matter experts to create a Content Marketing Editorial Calendar, with approved content, messaging and imagery to strategically disseminate on your social platforms. Monthly progress and engagement metrics are shared to give insight into your investment in social media.
To have an effective and strategic social media presence, you need time, content and an up-to-date understanding of the best practices to leverage and drive results. Let’s be honest, if you don’t have a Marketing Manager or Team handling this already, you likely don’t have the time to do it yourself. Let us help you drive awareness of your brand, traffic to your website, and promote your brand as experts in your field on social media.
A Website Audit is not the same thing as a Google Analytics Report or an automated SEO Audit tool. A Website Audit is a full analysis of everything related to your website’s level of search visibility and function. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. Contact us today to get a quote for your Website Audit.
Creating a new website from scratch or redesigning an existing website is entirely dependent on the scope, the complexity of content, your budget and how responsive you can be with us. On average, a new website could take 3 to 6 weeks given all the content is approved with a timely review. More complex websites may require several months. Give us a call and we can walk through your website needs.
We will design your website using mainstream content management systems. A CMS offers a unique user interface and can be highly customized and complex or surprisingly simple and easy to use. We would happily train your appointed Website Manager on how to update or maintain your website or work with you as an extension of your team and update or maintain your website as often as you need.