EXECUTIVE LEADERSHIP, STRATEGIC SALES & MARKETING
for the global geothermal industry
WHAT WE DO
Geo Energy Marketing is a consulting agency committed to professionalizing and promoting the geothermal industry by enhancing the position and voice of all its contributing companies. We are passionate about work that combines clever strategy and professional services to reach our clients’ business objectives.
As an executive leader in the geothemral industry, we deliver unique, proven results that help our clients stand out to their customers.
Ultimately, we work together to reposition and define your brand, empower your sales team and establish your company as a market leader.
ABOUT THE FOUNDER
Patrick Hanson founded Geo Energy Marketing Services in 2015, after 12 years of working in and leading sales and marketing teams for geothermal service companies. After first-hand experience, he recognized a glaring need for marketing and brand management services in the geothermal industry.
Over time, he transitioned his services from purely focused as a digital marketing agency focused on geothermal – to a strategic business development leader for these small to mid-size service companies. This too has evolved into an executive-level consulting, sales, and marketing leadership business model. Far too many small and mid-size companies severely lacked any kind of digital branding presence, identity, or plan.
Geo Energy Marketing has helped dozens of companies with brand and business development, while educating, informing, and leading the outreach strategies for the geothermal industry. .
Geo Energy Marketing was instrumental in the development and launch of our new website. Since then, we've employed them to develop, manage and maintain our Social Media presence, trade show strategy, and advertising efforts. Their flexibility, responsiveness, and knowledge of our business has made them a seamless extension to our team.
Patrick and the Geo Team have done a great job giving Bosque a professional presence on social media and through our custom website. I always discuss with other business owners how impossible it is to train people to have an ownership mentality. Patrick treats Bosque with that rare attention to every detail as if it were his business and his reputation on the line. Bosque doesn’t see him as a vendor of an important service we need. We see him as a partner in our business that strives to make us look better and open doors of opportunities we would never have without his knowledge and expertise.
Having worked with Patrick Hanson on several projects aimed at promoting geothermal energy and on specific marketing projects for clients, I have always been able to rely on the creative and structured approach in the services offered by Patrick and Geo Energy Marketing. The unique understanding of the specific needs in the geothermal energy space paired with a fresh approach to the use of the various social media channels have been a tremendous asset of him and his team.
Geo Energy Marketing helped the SMU Geothermal Lab design and implement an outreach plan for our 2016 Power Plays conference and workshop. GEM began by generating a plan for streamlined and coordinated conference outreach. GEM then worked with us on branding, graphic design, social media, video communication and written material to implement the plan. Patrick was extremely knowledgeable and very responsive. He was a great partner to work with in promoting our event.
Patrick is very easy to work with and effective. Within a couple of weeks he had all of my social media accounts synced and my new website built. I was honestly lost on how important a social presence to overall success. I didn’t have the time to work on marketing because I was focused on growing the business. He put me on some new business immediately with Geo’s efforts and I would highly recommend.
FREQUENTLY ASKED QUESTIONS
While we are deeply rooted in the geothermal industry, Geo Energy Marketing (GEM) has relevant and transferable experience across all renewable energy-related companies and small businesses. We’ve even worked with fitness companies, public speakers, universities and medical facilities.
We can operate as a remote extension of your team, strategic partners, or on a project-by-project basis to provide you with the expert support that you need the most.
If you operate a small to mid-size company and don’t have an in-house marketing manager or department, GEM is the ideal partner for you. We can customize our involvement based on your needs, establish measurable goals and benchmarks, and provide project-based or monthly metric-driven reports to justify the value of your investment in outsourcing your marketing needs.
The purpose of a brand audit is to understand how your business is performing from the perspective of your customer. It helps you determine the positioning of your business and to implement appropriate strategies. A Brand Audit enables you to discover the strengths and weaknesses of your business. A Brand Audit will include a Social Media and Website Audit as referenced a la carte below. Contact us today to get a quote for your Brand Audit.
A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help you stay on top of their online presence.
Contact us to learn how we can provide a comprehensive overview and audit of your existing social media presence.
Social Media Management is a package GEM offers you to outsource the creation of and daily or weekly management on each of your relevant social media platforms for your business. GEM would work with your subject matter experts to create a Content Marketing Editorial Calendar, with approved content, messaging and imagery to strategically disseminate on your social platforms. Monthly progress and engagement metrics are shared to give insight into your investment in social media.
To have an effective and strategic social media presence, you need time, content and an up-to-date understanding of the best practices to leverage and drive results. Let’s be honest, if you don’t have a Marketing Manager or Team handling this already, you likely don’t have the time to do it yourself. Let us help you drive awareness of your brand, traffic to your website, and promote your brand as experts in your field on social media.
A Website Audit is not the same thing as a Google Analytics Report or an automated SEO Audit tool. A Website Audit is a full analysis of everything related to your website’s level of search visibility and function. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. Contact us today to get a quote for your Website Audit.
Creating a new website from scratch or redesigning an existing website is entirely dependent on the scope, the complexity of content, your budget and how responsive you can be with us. On average, a new website could take 3 to 6 weeks given all the content is approved with a timely review. More complex websites may require several months. Give us a call and we can walk through your website needs.
We will design your website using mainstream content management systems. A CMS offers a unique user interface and can be highly customized and complex or surprisingly simple and easy to use. We would happily train your appointed Website Manager on how to update or maintain your website or work with you as an extension of your team and update or maintain your website as often as you need.